Advice when hiring a freelancer for creating a company logo

I’m about to hire a freelancer to create a logo for my IT consulting company. My personal thoughts:

  • The logo will be vector based as I might need to use it at different sizes.
  • It should look good in color as well as in black and white.
  • I’ll give the artist as much freedom as possible, as I think the result will improve.
  • Antialiasing should be done using different levels of transparancy. So that I may use my logo on different colored backgrounds.

Some questions:

  1. Which vector based file format should I choose? I work exclusively in GNU/Linux and use free software.
  2. Should I ask for a color and a black and white version? The alternative is just to ask for a color version and just turn it into black and white myself, or let the printer driver take care of it.
  3. How would you recommend I structure the project until delivery. I don’t want to be unreasonable and I want the artist to have as much freedom as possible. Still it would be nice to get a few rough choices (maybe done using stencil or another quick way) fairly early in the project.
  4. Should I provide 2-3 backgrounds which the logo should look good against? Or maybe just say that it should look against white and black backgrounds.
  5. Anything else I should think of?


You’re never wrong to give a designer as much information as possible. It doesn’t do the designer’s time budget much good to come up with three concepts only to discover after the fact that the colors won’t work, or your target market hates a particular type of symbol. The more the designer knows up front, the faster and more effectively he or she can get you a great product. I will quiz clients thoroughly until I have a good feel for what they need, but I’ll still ask for samples of what the competition uses in their market, what to avoid, etc.

When I create a logo, I generally supply color and monochrome. The set provided to the client includes RGB, CMYK and spot color (where applicable) versions in .Ai, .eps, .tif and both large and small scale .png. In the case of small-to-medium business clients, I never assume the client has the necessary tools to convert file formats or even view them, so I generally include a PDF with all the different versions, what they are for (web, desktop printing, sending to press, etc.), and the folders and file names involved.

From your perspective, it doesn’t much matter what vector format you get as long as you can open it. SVG and EPS are common formats with support from OS software.

Source : Link , Question Author : Deleted , Answer Author : Alan Gilbertson

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