advise on “copying” text effect from existing logo

I’m trying to copy the text effect on an existing logo to no avail.
I have been using Illustrator to work on the logo but cannot seem to get it workout the way I want.

enter image description here

It’s not that I want to copy the logo! I have another font where I want that black border, the grey border inside with gradient to use in one of my own logos.

I’m not an Illustrator guru so the exact terminology of the used techniques you must forgive me. I tried all kinds of tutorials and found that the outline is doable but the inside fonts connecting is a bit problem I can’t seem to figure out.

  • Black border is just outline wich is easy
  • But how could I make the inner letters connect like in the ugo logo and have a sharp edge like between the U and the G and the O on the bottom where the letters connect?

Any advice on how I could accomplish this?


Okay I messed around a bit! Nice nice its actually quite fun doing Illustrator if you know how to tame it 😉

Here is an example of what I have now, its ugly but the FX is correct:

enter image description here

Now the most simple part I seem to be unable to get together: the ellipse and make the type a mask for the ellipse.


After another 20 minutes searching fiddling around I figured it out 😉

enter image description here


The the letters, convert to outlines, and union them if you want them tightly kerned/overlapping like that.

Then clone it 3 times so you have 3 identical objects on top of each other.

Give the bottom one a large black stroke. Give the middle one a medium gray stroke. Give the top one no stroke, but a white fill.

Now convert the middle one’s path to an object (I believe it’s part of the pathfinder tools and will be labeled something like ‘convert path to object’)

Now give this a gradient fill. Note that this is sort of a reflective surfave modulating between white and a light gray. I’d experiment with the gradient options until you find one that gives you that effect. A cone gradient would likely work…or even a linear one that goes back and forth between colors multiple times.

Give the bottom most item (black outlines) a drop shadow.

You now have the black and silver borders done.

Now draw a large, wide ellipse across the top of your letters and give it a linear gradient from light gray at the top to white at the bottom. This is the reflection line you will be adding to the topmost letters (the white ones).

Clone your top layer (the white text) and place it above the ellipse you just made. You can now either use the pathfinder command to select both and combine where they overlap, or you can use the type as a mask for the ellipse. Now you have your reflection.


Some more info. First, I’ll explain why I love the clone tool. Lots of people like trying to do more with one object, but I’ve always preferred having a bunch of duplicate objects that I can simply do more with individually to create one larger composition. This is especially useful once you get the hang of all the pathfinder tools where you may find your self constantly cloning an object to add and subtract chunks from.

As for the follow up question…the ‘reflection’ on the top layer, I can’t give you the specific AI commands, as I use Inkscape now (RIP Freehand).

But in inkscape, here’s what I’d do:

Take your topmost white UGO letterforms and clone that. On top of that shape, draw a large ellipse so that you get that nice curve somewhere in the middle of your letters. Give this ellipse a linear gradient top to bottom going from light gray to white.

Now select both your cloned UGO and your elipse and use the ‘intersection’ pathfinder tool. In Inkscape it’s PATH >> INTERSECTION

You now have an individual object that is your reflection.

You could also use masks, which are less destructive, but I personally find having individual objects easier to work with. Feels more tactile to me.

Source : Link , Question Author : Rubytastic , Answer Author : DA01

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