I have a client who has asked me to design a new logo. I had designed the current logo some 12 years ago and it’s time for a brand and logo refresh. The client has asked that I use three typographical symbols to represent the company. However, two of those symbols are currently (and very prominently) being used by an internationally renowned gallery and museum in a similar way.
I’ve suggested that its neither good design nor a sensible brand direction to use another organisation’s logo and brand elements – even if it’s a different industry and context. Yet the client wishes to pursue the idea. Am I being asked to plagiarise?
If you have clarified that it would be a copy and your client has asked you to pursue regardless than they are asking you to plagiarise, perhaps with the assumption they may not be caught.
To tackle this you could explain to them the benefits of having a unique brand and if they are not convinced indicate it is a breach of your ethical boundaries.
If you were to go ahead the client will likely not value your work highly as they are aware it isn’t your own, this can create problems down the track.
Source : Link , Question Author : Carlina , Answer Author : Community