I’ve just made this logo for a client. I hit on the idea of making the dd of “saddle” a bicycle. But the client also liked the mock up of the saddle with call out sign (to the right of Swag).
Now the client wants to use both of these ideas and I’ve added them together to make a complete logo. I was just wondering whether having two symbols in the logo will divide the viewer’s attention. Will that be a problem?
Answer
In general, no, you don’t want more than one ‘aha’ element in a logo. That’s not to say you can’t, or no one has, but it’s a tough thing to pull off successfully.
In this particular example, you actually have 3 things going on…the ‘bike’, the ‘saddle’ and the ‘speech bubble’. And I do think they are all competing. None of them stand out in terms of scale or weight and all become details rather than the focus (especially at smaller sizes).
Attribution
Source : Link , Question Author : Ahmed , Answer Author : DA01