I’m an aspiring logo designer so I’m doing some research. Apple’s logo, according to all the “evolution of the Apple logo” photos, shows their current logo as being a 3d type Grey gradient logo. So that’s their official one, but where do they actually use that at? In everything I see from their website to … Read more
I’m designing a clothing brand logo and it uses a 3D children’s toy block. We’ve looked at other clothing logos but none are in 3D. Is it ok to use a 3D object in a clothing brand logo? Answer My comment as an answer: Yes, it’s quite fine. The only thing I’d make sure though, … Read more
A few years ago I made a website for a client. It was arranged informally, there was no contract. Since that time his business has grown along with the website and I’m also involved regularly in various work for him. Mostly we have gotten along okay, we do almost all communication by email. The only … Read more
I am willing to know the visual concept or communication behind such logo designs like IDEO’s forming or surrounded by a flat square shape and contains only 4 letters or symbols. See the images as attached. Answer I don’t think there’s any particular ‘concept’ at work. It’s just a nice, geometric way to organize 4 … Read more
I’m working on a an ad for my company. The company name, when typed out, is in all caps. I work for a law firm, so the company name is three last names. I am currently typing it out as follows (using fake names here): SMITH, JOHNSON & BROWN, PLC. I was just told by … Read more
I’ve seen secondary logotypes different from primary only by using some sort of geometric shape around it (first image), like a border that wasn’t always a simple rectangle. Also more interesting ones with different logo construction (second image). In addition, there are logotypes and simplified version of a logotype (cat with a plant and just … Read more
I was wondering if there is a copyright on the color schemes of some brands. For example can I use the exact colors of FedEx (purple and brown) in combination for my own logo? Or for example Pepsi’s logo: Can I use those exact colors in a logo I create? Thanks for helping me out! … Read more
I am considering using an animation during which my company’s logo morphs and changes color (company colors). I’m not sure if it is good for your image and brand recognition. What are potential problems I should consider in this respect? Context Our logo has ‘music’ in it’s name. For the animation the word music changes … Read more
Closed. This question needs details or clarity. It is not currently accepting answers. Want to improve this question? Add details and clarify the problem by editing this post. Closed 3 years ago. Improve this question What would I need to do to protect a marbleized pattern? Example: I have three swatches of fabric, one fabric … Read more
In pretty much every brand identity I’ve seen, there are graphs, geometric shapes and lines and grids, measurements (with whatever arbitrary base units) and whatnot, drawn all over logomarks and the logotypes. The most overused standard for measurement is probably the mythical [sic] golden ratio. The ways the measurements vary, typically involving an arbitrary unit … Read more
