Closest Google Font to Amazon’s new “Amazon Ember” font?

Amazon in the UK has implemented a new font called “Amazon Ember”.
A product page shows the squarish font, which has two-storey a, single-bowl g and flat top to the digit 3:Screenshot from Amazon UK site

My amateur eye can’t seem to match the closest font on Google Fonts.

What is the closest Google font to this? I personally think, Lato?

Also, is there a way to download and use Amazon Ember on a website or app?


Ember is a typeface that was commissioned by Amazon for use on the Kindle Oasis. Here’s a sample:

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As far as a close Google font, I’d say you’re on the right track with Lato. Another alternative would be Roboto. Both are nice clean alternatives to the Amazon font:

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Source : Link , Question Author : me9867 , Answer Author : zeethreepio

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