have a look at www.uglyapp.com for my latest creation(under construction).
Home page (large version link)
Rectangular logo (large version link)
I am happy with the overall ‘look and feel’ colour scheme and have done a lot of work on getting the site to work on all platforms.
I wanted the logo to be ‘not scary’ but ‘humorous’ and the colours to follow through the site.
The eyes were available on the web so I used them as the starting point of the logo. I replicated the gradient onto the teeth and picked a green for the ‘app.com’.
The reason for the 2 logos is I wanted to produce one (rectangular ) for the main one then an alternative (circular) I could then use as an icon within a mobile environment. But I think the site needs some ‘green’ on the right hand side.
So to the question.
Does the logo work from an aesthetic point of view.
I welcome any criticisms – hints – ideas that might improve the site / logos
Hope this edit complies with the terms for critique.
For the logo at least:
Some of the logo has gradient effects and some doesn’t, eyeballs and teeth do, but the rest doesn’t… this doesn’t make the logo look cohesive.
Next, parts have drop shadows, others don’t (‘Ugly’ does, ‘app.com’ doesn’t), and the drop shadows are different colors… again doesn’t look cohesive.
I would make the whole thing ‘shiny’ ie. with gradient effects, or flat (without gradients). Use a similar colored, angled, opacity and sized drop-shadow effect or none at all.
I also think the stroke on the lettering doesn’t serve any purpose and therefore is not needed.