The logo is for a lyrics website called Bêjebêje (meaning sing sing). The target audience (Kurds) for the logo have a special relationship with the mountains.
I feel like it works fairly well, but I’ve shown the logo to two of my friends, and they couldn’t see the mountains, they said it looked like a bird’s head with a cartoony beak!
What do you think? Do you see mountains and the shape of a B? And if not, any suggestions on how to get it to be instantly recognizable as mountains and the letter B?
The reality is that it honestly doesn’t matter what anyone sees in the shapes. There’s no rule or “law” stating logos must be literal as they relate to the company when viewed. Ambiguity is not always a bad thing. If it is a strong, striking, mark, it’s good. I mean, the Amazon smile looks like borderline profanity to me…
Eventually people will see mountains.
I’d merely question the small, almost “lightning bolt looking” shape at the bottom left.
I think it merely needs slightly more attention to the mountain aspect… making the mountains larger, or the B less overwhelming, should detract from the “heart” appearance to a degree. I’d play around with that. It’s still going to look like a heart to many, but so what.
Note that once you see the mountains…. the tendency is to always see them. Kind of like the FedEx arrow… once you see it, you always see it. In my book, that sort of ambiguity is a very good thing.