Design rule toward Alignment? Is this important?

Hello all the pro designers out there,

I have a question about text alignment.
This is what I am designing right now. The font is Brandon Grotesque.


I have noticed that when I use letter “L”, it doesn’t line up with other paragraphs.

However, that is how the font was originally designed.

Do you think it’s necessary to align “L”?
Or is there a reason why the type designer designed the font like this?

Thank you very much for reading this.


The font was designed to fit most cases so in most cases, your L would be preceded by another letter and so on. Good designers definitely pay attention to these small details, it really makes your design look more professional even if it is very subtle.

If you are in InDesign, you won’t be able to kern the first letter of a line so what you can do is simply type a space before your L and then kern negatively until it’s aligned. I use this trick a lot for drop caps since a bad alignment will show even more in these cases.

For long texts or let’s say you want to hang punctuations outside of the margin, it’s better practice to use the optical margin alignment tool. In Type > Story, click optical margin alignment and insert the value of your font size.

Source : Link , Question Author : user2105ocl , Answer Author : curious

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