I am finalizing the last step of my logo redesign process.
Is it ok not to have a regular color when presenting my logo?
I am thinking about having a defined list of colors for different use cases but will this take away from my brand?
To maintain brand identity a logo should generally have a set color scheme.
Two Color (if appropriate)
If you vary beyond this and start swapping colors for every projects you greatly degrade any brand identity unless the color variations are for a very specific reason.
Think of any major brand… does their logo change colors beyond the 4 items listed above?
The only real exception I can think of is the FedEx logo. FedEx uses color variations to indicate various services.
In this instance the color change makes sense. Since the base color (violet/purple) is used in all instances, the marks have the same basic structure and only the color of “Ex” changes. This clearly indicates a sub-set of the main corporation.