I am finalizing the last step of my logo redesign process.
Is it ok not to have a regular color when presenting my logo?
I am thinking about having a defined list of colors for different use cases but will this take away from my brand?
Answer
To maintain brand identity a logo should generally have a set color scheme.
Generally…
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Full color
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Two Color (if appropriate)
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One Color
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Reversed
If you vary beyond this and start swapping colors for every projects you greatly degrade any brand identity unless the color variations are for a very specific reason.
Think of any major brand… does their logo change colors beyond the 4 items listed above?
The only real exception I can think of is the FedEx logo. FedEx uses color variations to indicate various services.
In this instance the color change makes sense. Since the base color (violet/purple) is used in all instances, the marks have the same basic structure and only the color of “Ex” changes. This clearly indicates a sub-set of the main corporation.
Attribution
Source : Link , Question Author : iambriansreed , Answer Author : Scott
