I’m trying to come up with a logo for a web devlopment freelance company called Two-Bit Studios. The logo concept that I came up with involves a 1 and 0 combined to make a lowercase ‘b’.
To me as a developer, this makes sense in many ways.
- “bits” are just binary digits with the only options of 1 or 0.
- The binary representation for two is ’10’
- The 1 and 0 makes a lowercase ‘b’ which is the symbol for ‘bit’ (as well as the first letter, for extra clarity).
However, most of the people I’d be doing development work probably wouldn’t know any of that, they’ll probably just see a stylized ‘b’ which is a pretty insignificant part of “two-bit”. Would this lead to a lot of misunderstanding or is the recognition of the logo more important.
(Note: I’m not a designer I’ll be sending off my concept to someone more talented to greatly refine it, I’m just supplying the idea, this question is just about the concept of the logo).
Your customers don’t have to understand your name. Your customers don’t have to understand your logo. Your customers do have to remember both. To make it easier to remember you’ll typically make a logo that relates to the name.
The most important thing though is that its memorable. Any reasoning behind it quite honestly doesn’t matter.
A mentor of mine many years ago named his company 540 Interactive. The 540 was the number of times a bird he owned flapped its wings in a minute. His logo was the text 540 Interactive with a little bird perched atop it. Did anyone ever get why the bird was related? Nope! Did it matter? Nope!
The fact is if the logo makes sense to you, don’t worry about whether or not anyone else gets all of the nuance behind it. If someone asks you can explain it. Making it memorable and putting it in front of customers is far more important.
Source : Link , Question Author : Dasveloper , Answer Author : Ryan