Do the principles of design help the viewer in successfully understanding the work?

So I am learning about graphic design from the ground up starting with the fundamental elements and principles.

As I delve deeper into the subject reading more and more about principles like unity/harmony, balance, and design overall, I have come to the following conclusion:

One of the functions of graphic design is aiding the viewer of a piece of work to discover the essence of the artifact, the
underlying message that you as the designer is trying to communicate,
it is like a storytelling exercise where you as the designer are the
author, or, a journey where you as the designer act as a guide,
directing the viewer through the work using the elements and
principles as tools to reach the ultimate conclusion which would be
the message you’re trying to communicate.

Would this be a correct analysis or am I completely off and if so (I wouldn’t be surprised) where am I going wrong?


This quote sounds a bit too poetic and many times there’s more than one conclusion or message to be communicated, but yes it sounds right: whatever decisions you make as a designer (based on your experience) can improve the overall user experience, regardless of the medium. It is your job to take this content and this branding and integrate all the pieces to give it real-life purpose. See:

And last but not least:

Source : Link , Question Author : Danny , Answer Author : Lucian

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