I’m a self-taught graphic designer, I started some years ago making billboards because “you’re the one who can use a computer” (I’m indeed a web developer) and since now I consider to have acquired some fine design feeling and skills.
I’m designing a logo for the newborn Student’s Council of my University, in Italy. The council (CPS, Comitato Partecipativo degli Studenti, in Italian, translated as “Students’ Participatory Committee”) is headed by a student and is composed entirely of students.
The logo was conceived to embody the two main aspects of the committee:
- It being for the students, by the students, modern and sensible to the student body inputs
- It incorporating different “student parties” (as in political party) and uniting the students’ representatives from all four of our departments.
The latter is symbolized by the four colors (which are the official colors of the four depts.) placed around the classic parlament hemicycle. The order of the colors was chosen by me to make it more visually pleasing.
The former is symbolized by the hemicycle, which looks like some sort of stylized “communication waves”, much like the semicircles around antennas, and the downward slope of the text, which has the double purpose of making it more visually “captivating” and trying to make it stand out from classical institutional logos, and the font, rounder and more “friendly”.
But, as I look at it, I cannot convince myself I’ve done a good job, while other friends of mine like it very much.
Is the color choice too much “colorful”? I fear that too many colors will render it unusable with non-white backgrounds.
Am I doing a terrible mistake by inserting a downward slope in the text?
I also cannot decide the correct spacing between the “C” and the hemicycle.
The logo will have a monochrome version for b/w prints and white-on-dark graphics.
Update
I’ve taken from both answers, and one of these will be the final logo. Thank you very much! I love stackexchange ❤️
Answer
I think you have a good logo at the conceptual level, but formally can improve.
The arcs formed by the colors and their subdivisions create virtual construction axes that are not reflected anywhere in the rest of the logo, there’s no any coincidence, which clearly shows that the position is totally arbitrary. This is not wrong, but conceptually shows improvisation or something done carelessly:
Special attention to the letter C ends and the P lower horizontal stroke
Having four colors lines and four words in the text, is there any possibility to make some formal coincidence?
The inclination is informality, movement, dynamism, in cases of static logos, the action when stamping on a surface:
I don’t know if in your logo works right. In the straight logo there are four directional axis what makes it already visually complicated. With the inclination you are adding a fifth one and stronger than the others:
If the inclination is up from left to right, the text axis gains more power and keeps the four original directional axis.
Attribution
Source : Link , Question Author : Fabrizio Mele , Answer Author : Community