I’m trying to make a logo for a new company.
My main symbol is this bubble with a target. Here is the symbol and how it looks right now.
Do you think the font matches the symbol?
Moderator’s notice: The company behind the logo wants you to know that the above logos are outdated. However, please do not edit this question to change it, as the answers are based on these specific versions.
I’m uncertain what “matches” means.
The symbol is really nice.
The type.. well it’s just a font with some letter spacing in 2 faces. Not that in itself that’s bad, but it doesn’t seem to be as cohesive as the symbol.
In the stacked version, the type is, in my opinion, way too small in comparison to the symbol.
In the horizontal version, the leading seems much too large between the words.
Other than that, I would try and match the weight of the strokes in the boldface type with the outer circle of the symbol. It’s fairly close in the horizontal version, but drastically different in the stacked version due to the smaller type.