I am considering using an animation during which my company’s logo morphs and changes color (company colors).
I’m not sure if it is good for your image and brand recognition.
What are potential problems I should consider in this respect?
Our logo has ‘music’ in it’s name. For the animation the word music changes to a number of genres until it finishes on ‘music’ (like the logo) to show a diversity in music genres used in our company.
If all of these things are true:
- The logo has the qualities of a good logo (including working in greyscale).
- The logo is not dependent on the animation to give the desired impression.
- The animation itself fits the desired branding (see this post for the difference between logos and branding).
- The animation itself is of good quality (a whole other post could be made defining exactly what “good quality” encompasses) and used in only appropriate settings.
I can’t think of any drawbacks.