I am designing a logo for my website. The following is what I have now:
For most people, this logo is perceived as a trinity-type of white shape on a blue circular background. For me, it can also be seen as a blue circular shape with three flower-like parts expanding towards the top on a white background.
What I would like to accomplish is:
With the least amount of alterations to the logo, change the main, standard perception of this logo from the first (white on blue background) to the second (blue on white background).
Least amount of alterations means that I would like to preserve as much of the design as possible, including the single-coloredness, the number of little shapes (7) and the minimalistic feel of the design.
I would love to understand the principle behind what governs these perceptions, and what factors determine how the logo is perceived in one way over another.
Thank you for your help and understanding!
Here’s my entry (and a variation) to illustrate three asymmetrical minimalist flat blue linear trillium “leaves” on a suggestion of a white background (shown against a white background).
I believe the relevant Gestalt perceptual law/principle is Pragnanz.