I tried adding a transparent white or black background on the logo and it just doesn’t look good.
The text is okay, it’s just the logo with strong plain colors.
How should I remedy this?
With the skyline suggestion, it now looks much more readable. I also removed the blur because my initial reasoning for the blur is it would give more focus to the logo and text.
As for the request for the whole photo and logo (please do note that these are both licensed so you cannot use it for commercial purposes), I attached them below :
Alright, the main point I want to emphasize is somewhat a combination of the other answers plus a bit more. You’ve got a very powerful compositing tool in your hands, and are barely using it.
This is just one take, and its very much subject to opinion, but hopefully the reasoning behind it leads you to some ideas for your own take, and helps others.
I don’t know how big this is supposed to be so I took your original and cropped the menu portion of as a size which gave me, 779px x 390px.
First I’ll understand that this is about windows and glass. Going off of Hitchcock’s Rule that should be a fairly large item. The road and grass is less important but does help ground the image so we’ll make it very small. Then I know I’ll need space for a logo too. So maybe something like this:
Alright, now this picture already looks pretty Color Corrected but because our logo is Blue we could probably use some Compositing and/or Color Grading to really enhance it a bit. Here it is with the Logo:
One of the most popular color combinations in cinema which will work well for this is Blue and Gold/Yellow.
So I can drop in a Curves Adjustment layer and this was what I went with:
Which gives us much more contrast:
Then we can really edit it with some more fine adjustments. Like the blue logo on the building right by our logo is distracting, especially if you then want to add that subtext around there. So I can remove that. And I’ll remove the crane for the same reason:
And it’s probably pretty good now but to further emphasize my point maybe that building is still distracting, so let’s just shorten it real quick:
The main point I hope this shows is, don’t feel like you’re limited to – this is my photo, where can I shove in this logo? Oh it doesn’t quite look right, well lets add either a box, a shadow or a glow. There’s a lot more compositing you can do.