How can I make this footer “more corporate”?

I created a footer for a dental lab. I was trying to keep it warm and inviting, but now being told it “looks too casual” or “looks too simple”. I heard the blues and grays are “too subtle”

So before I put glitter and <blink> tags I was hoping to get some feedback on perhaps color choice, fonts, or maybe I just did make it too boring?

footer version1

The part in the graph paper is the container that is 960px (using Foundation), the reason for the gap is that there is an aside with content towards the top. The second line in the footer looked better with text-align:right when it was just the year and name of lab, so I am centering that text as well.

Answer

Plainclothes has probably covered all of the important points to a ‘successful footer’. These are a few extras.

A footer-sitemap improves not only the bounce rates, but also the visit time and the page-views, all of them quite important.

Something I notice in yours is a clear separation between the site and the footer, ‘here ends the page’, ‘here there be footer’. They seem like completely different entities. There’s a trend of making the footers part of the site, it’s your choice, and not a rule, of course. Vimeo is a good example of this:

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Finally: Interactivity! That footer seems a bit dead, to be honest. Not too tempting to click. Contact info could be much visible, instead of hidden in tiny gray text. Example:

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There also bad practices for footers that affect SEO, so just in case you go the other way too much 🙂

The don’ts:

  • Duplicated content / boilerplate text – Never use duplicated content, spammers have been using boilerplate footers for a while now, and Google has grown quite cautious about them.

  • Link-filled footers – Also exploited by spammers, an excessive amount of links is penalized.

Attribution
Source : Link , Question Author : JGallardo , Answer Author : Yisela

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