What is the qualification for a good font pairing? Regardless of the application, what makes a good font pair?
For example, a company has a standard (single) font used in a brand.
Let’s say the base font is Rubik (https://fonts.google.com/specimen/Rubik)
- What is the qualification to find the font pair that would match this base font?
- Which of these two fonts, Poppins or Montserrat would be the technical pair for the base font?
There’s no formula….
Whatever the designer feels works well, and suits the target audience, or message, is the deciding factor.
You can’t force scientific calculations upon aesthetic choices. You may feel a font pairing is fantastic while I may disagree entirely. Just as you may feel using blue is appropriate when I feel green would be better.
Even in your link.. clicking the “Pairings” Option specifically reads “POPULAR pairing”, indicating pairing suggestions are merely based upon the preference of users.