How does licensing & pricing work for a design that a client will use on Tshirts (for sale)

I created an illustrated design for a client for use on fliers and on their website- and I simply charged a flat fee for the design work. Now, they’re reaching back out to me because they would like several modifications done – now, with the intention of putting the design on Tshirts, Towels, etc. to sell as promotional merchandise, and give some away for free.

How should I go about pricing / licensing my design, when they’re planning on making profits off of selling the design on tshirts, etc.?

My plan was to charge a flat design fee for all of the design modifications they want… plus a small percentage of each Tshirt sale. Does anyone know how to determine what % to use / what seems reasonable? And also about the licensing part? I’m not familiar with how this works.


I have been in the screenprinting / embroidery / graphic design industry for over 25 years. As far as I am concerned, this is how it works… The customer pays me for art work or for me to create any design for him. It makes absolutely zero difference what the design will be used for. The service is straightforward. Customer wants or needs a design, I create the design and I get paid. That same customer comes back to me and says “the original art you gave me was great and worked perfectly for my website but my T-shirt people tell me they need the artwork at this size and at this resolution…. Can you please make the changes for me to the artwork?” My response is always, “sure thing… what are the dimensions you need or whatever”

Changes and edits like this take only five or 10 minutes to do. Bottom line is the customer originally paid me for artwork. It’s his design. Not mine. Really it’s none of my business what he intends to do with it. My suggestion would be: bite the bullet and take one on the chin. You will quickly find if you start asking for percentages or making things difficult, you will wind up losing your customer. If the edits to the artwork are minor, charge nothing. Make yourself look like the good guy. However if it’s significant and will take a half an hour or an hour or more.. Charge your hourly rate. Feel free to do whatever you want, but I do know what I’m talking about.

Source : Link , Question Author : JL1208 , Answer Author : wch1zpink

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