How to argue for color choices?

I’m primarily a UX/Interaction Designer, however, since I’m working for a fairly small company I’m having to overlap to graphic and visual design. I’m fine with this however I’m having a few problems.

Currently I’m building a color palette for an app and I think it works well and I’ve found a good balance using tools like coolors.

I’m used to backing up my design decisions with rationale to argue for my decisions within UX, but my problem is I don’t have all the background knowledge to back up my decisions when it comes to picking a color palette. I’m faced with opinions from other members of the team and I have no way to argue for/against them, as such, it’s difficult to arrive at a decision.

My Question:

What rationale can I call upon when proposing a color palette and how can I argue better for my decisions in this case?


My question to you: Why is your color palette better (or good)?

I’m not meaning to imply that it’s not. Your design may be objectively better for a number of reasons:

  • better match existing branding
  • desirable usability features (to help users distinguish important vs secondary information)
  • better contrast between colors (vs conflict; this is a concept many non-designers don’t appreciate until it is explained to them)

If your colors are better, you should have these explanations prepared in advance before a meeting.

Some other advice that may make the discussion/resolution process easier:

  • Provide more than one choice: Unless I have clear specifications, I always prepare 3 different color/design schemes. That drives discussion to comparing my designs rather than people telling me how to change a single design (often with confusing or unclear ideas).
  • Ask for information beforehand: If you ask an open question like “what are some websites you like?” and “what kinds of colors do you like”, you can sometimes preempt this type of bike shedding.
  • Ask why: Sometimes people push a color or idea for an underlying reason that might not be obvious. You may find that you can address their concern a better way than what they are suggesting, so you both get what you want.

Source : Link , Question Author : RobbyReindeer , Answer Author : Scribblemacher

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