How to communicate a 3 step process clearly and concisely?

I have the following section in our website, and now when I look at it, I feel it looks unprofessional, and a bit unclear.

I tried to break the “How It Works” section into 3, with the second section highlighted only for stylistic purposes (not that it’s important than other section).

I figure this site is mainly about design, so I will try to stick to that, but if you feel certain paragraphs could be reworded, kindly advise.
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If anyone requires additional clarification, let me know!

Thanks for all of the feedback kindly provided, have a look at the revision, and please let me know
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Less is more

  • Remove tiny icons from paragraphs.
  • Shorten space between first and second paragraphs in each column (by about half).
  • Remove the color highlight in center column — If you want to separate by color blocks, use three different colors. But I’d suggest simply using one, and letting white space divide them.

Stay consistent

  • Make headlines similar lengths across columns — take up one line or two; not both.
  • Make paragraphs similar lengths across columns.
  • Make the numbers inside circles be the same point size as headlines, and probably bold the numbers.
  • Use consistent margins.
  • [Copywriting] Use consistent voice and tone.


Mockup of 3 sections

Source : Link , Question Author : jon220 , Answer Author : Paul Shryock

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