Here, I’ve merged Female symbol and letter H. Now, H is clearly visible, and you can see a female symbol, but left part of symbol seems never ending (that is a letter L). Right part is fine.
Given that all, without changing a lot, how can I reveal the icon more than present using color change or little tweaks?
Another Query: The current design is little flat. What can be a better way to make this design a little stylish (for example, by using bevels or shadow/borders etc.) without destroying its beauty much?
IMPORTANT EDIT: This design is created to say “Look For Her“. For is represented by indirect formation of digit 4 with combination of female symbol and letter L). Let me know if you don’t understand it.
Ambiguity or unreadability is not always a bad thing in a logo. Being too literal can, at times, cause a design to suffer. It all inevitably comes down to how a mark is going to be used. An unreadable logo by itself can be detrimental to a startup or a company without a decent marketing budget. If the goal is to just throw the mark on items or good and have the name of the company recognized or legible, then I think this logo fails. And I do not know if that problem can be solved given this iteration of the artwork.
- I see no indication of the number 4 anywhere – stretching I can possibly see where you may feel the L and the symbol sort of make a 4…. but really.. no one else is going to pick up on that, ever
- It reads as “Lofier” or “Loher” – “Lofier” would be very unfavorable in my opinion. The “H” is a slight stretch. It wasn’t the first thing I picked up on until after I knew the name.
- The visual dominance of the O in the symbol makes it seem very important – so that O is probably always going to be read by the viewer – Perhaps it’s meant to also be an ambiguous magnifying glass as in “look, search, seek”?? It’s not conveyed as that very well, if that was the intention. The O is so , so, so overpowering visually.
I’d keep working. I don’t see a direction that would be similar but make the name “Look for Her” readable, either directly or indirectly.
The problem arises when I see a comment stating “The client likes it”. So you’ve now painted yourself in a corner. The client has seen it and likes it so they expect to use it or something very close to it.
I’d be inclined to scrap this direction and start over. However…. simply playing for a few moments and trying to be more “readable” with the name and keep the same loose concept….
I’d play much more with spacing and stroke weights. The Symbol is a bit misshapen due to the thick strokes… the 4 fits wonderfully with the angles of K (but they need to be refined so they match perfectly)…. these concepts need way more polishing … but you get the general idea I’m sure.
Source : Link , Question Author : Vikas , Answer Author : Scott