I going to start my own company this year, which is going to sell my own designed snapbacks.
Now I’m just an amateur when it comes to graphic design, so I’m looking for feedback on the concept and the design.
If you’re interested in the back story:
This snapback kinda symbolises me and my ideology. I’m gonna call the logo/company ”Roots”, hence the design. In the roots you will see the letters K,V and A, which are my initials. The concept of the roots came from my interest and respect for my past (I’m a Dutch, where my parents and grandparents come from Suriname, South America, and my great grandparents from India). So there is a lot of history there. Because of my family’s journey I find it important to pay respects to the past in the broadest sense. For instance I have a lot of respect for my heritage and my (grand)parents journey. They all came from a little and worked their entire life to give the next generation more than they had.
But even my story aside, I generally interested in history and different cultures. So that’s why I created the concept of the roots.
Logos should relate the company and not who may be in charge or the owner in most cases.
- Imagine if LucasArts used a logo that was “GL”
- If Virgin Airlines used a logo that was “RB”
- Amazon used a “JB” logo….
- Facebook’s logo was merely “MZ”
While you may know the connection these initials have, the general public will have no clue.
Using some remotely connected initials for a logo of the company merely provides complete brand confusion for the viewers/public.
If your company name is “Roots” then the logo should be for “Roots” and not “KVA”. No one will know what KVA is or more critically, how to find the company based upon “KVA”. What if someone really likes what you’ve done and wants to buy more stuff.. how will they find “Roots” if all they know is “KVA”?
The only time using a person’s name for the logo is acceptable is if the company is named after that person – a la Ford, Disney, Hilfiger, etc.
In addition, the root drawings inside the shapes will most likely not hold up under many reproduction methods. There’s too much detail and, at a reduced size, maintaining that detail will prove difficult. Especially for things like embroidery on a cap.