In what cases should I pay attention to my design’s colour scheme when presenting it? When I do, what is a good way to do so?

Although I have little problems creating a colour palette for my designs, I do find it very difficult to present them to my customers. When I do, I mostly get either blank stares or micromanagement questions (and well-meant, ill-supported suggestions) born from misunderstanding the hierarchy of the palette’s colours.

The colour palette is a significant part of the design process, but its vlaue is often lost on the average layman—which most of my customers are. As such, I do feel the need to present it as it is a big part of the work I do. Both to justify for myself the time I put into it, and for my customer the amount of money I’m asking for the project.

So here’s the first part of my question: In what cases is it a good idea to explicitly pay attention to the colour palette when presenting my design, and when should I just gloss over it?

Do note that I take ‘design’ as a rather broad term here. If your answer is different for, say, a logo design, a webdesign or a flyer design, please elaborate.

When I decide to elaborate on it, what is a good way of doing presenting the colour scheme? I have tried different ways, most of them being met with incomprehension or no reaction at all.

I tried just adding a bar of swatches next to the design, which confused my customers:
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I also tried spending an entire slide to it with a somewhat proportional schematic. This mainly met with a tepid non-response, or with concerns about the starkly contrasting non-major colours (which I include for details, eg. hover states):
enter image description here


I would judge by the company and its existence. If the company is a well established brand, like Coke Cola, Pepsi, Red Bull then an expectation of the brand’s color scheme would be expected in your design and judged with a fine tooth comb. Also, depending on the company they may have a campaign they’re trying to stick with that should be defined in the brief if colors and typography are expected in your project.

If the company is a new establishment then it would your responsibility to sell them your color palette with your designs. Some new companies can usually provide a range of what they’re looking for in the brief. If the company is unsure make sure to not target color too much if they find the whole process overwhelming. Also, new companies typically have more tolerance to color expectations when designing for a new developing business.

I would also suggest possibly changing your delivery method if you’re not implementing a style tile:

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(Example style tile illustrates the beauty of typography and color)

The beauty of a style tile is you can show what you plan to use in regards to Typography and your color palette when both will play a vital role in your design.

Source : Link , Question Author : Vincent , Answer Author : DᴀʀᴛʜVᴀᴅᴇʀ

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