Is Designing For Portrait Orientation Important?

I’m developing a website that’s almost ready for release. I’m a coder, not a designer, and my designer doesn’t code. So I’ve been basically implementing her designs myself. Everything is finally perfect, and has been tested on various browsers and mobile devices, and it all looks good…except one thing.

It looks great on mobile devices in landscape mode, but is too small in portrait mode. So my question is this: how important is it to get it working in portrait mode? I figure most users, when they see the small page, will instinctively rotate their device, but then I remembered that some people lock their orientation. So how frequently do people lock their orientation to portrait rather than landscape, and what are the reasons they might do so? These are things I need to consider before deciding if it’s worth the trouble to make things work in portrait mode here.


It’s very important, considering that more than half of users prefer to use portrait mode vs landscape mode across all apps except video players, according to a study done by the University of Stuttgart.


You can see that in the case of the web browser, users use portrait 78% of the time!

Now for anecdotal evidence, I’d be annoyed by any website or app that told me I was using my phone wrong and if it wasn’t very important to me, such as in the event of casual browsing, I’d probably go somewhere else.

Edit: You also mentioned orientation locks. According to a study by the National University of Taiwan, around 80% of users across platforms who are aware of rotation lock use it.


Source : Link , Question Author : IceMetalPunk , Answer Author : Fredrick Brennan

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