Is it necessary for me to have an email address in lower case

I’m designing a flyer which has an email address on it.

Is it necessary for me to have the email address in lower case?

Or can I have it in upper case to put more emphasis?

I did my research on the net but all results seem to relate to the email addresses itself, not as it may appear on a flyer.

My client doesn’t seem to like the idea of having it in upper case.


Clients have the final say. Even if you disagree with it.

Disregarding that there maybe technical reasons why uppercase is a bad idea. And disregarding the fact that upper case lowers readability and often has the opposite effect of “emphasis”… Client direction is always the deciding factor.

If the client doesn’t like it, don’t do it.

If you are designing something and the client asks you to change an aspect, then by all means explain why you think they way you have it is better in your opinion. However, if the client still wants things change, then change them. The client is paying you for services, therefore they have the final word.

Source : Link , Question Author : Bjorn Liza , Answer Author : Scott

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