I’m making my company’s holiday party invite (to be sent via email). I thought it was looking pretty good until I added the actual detail information (what, when where and everything below that).
I used Swis72 Lt BT and Swis72 Lt for that section.
I can’t put my finger on exactly why I think it doesn’t look good anymore but I suspect it has to do with my font choice. I have tried placing other fonts in that are fairly straight, sans-serif and light but none of them seem to fit.
I also know that it’s ideal to limit the number of fonts, so I was trying to keep this invite down to two fonts with different weights and styles.
Can anyone recommend a better font choice to make this invite more appealing?
I would use a different san serif font that doesn’t resemble Arial as much.
A few suggestions (and personal favorites) are Gotham, Montserrat, and Proxima Nova.
Hope this helps!