I’m trying to do some research into these types of logos but I can’t find anything of use on Google using the buzzwords – ‘Cross logo’, ‘X logo’, ‘X with text around logo’. Is there a certain name for this design?
There’s not really a formal name but you can find it as Crossed X logo. Or just Crossed logo but that will yield more diverse results, namely including those with religious crosses as well.
Nowadays its frequently associated with “hipster branding,” as evident by these resources: