I’m trying to do some research into these types of logos but I can’t find anything of use on Google using the buzzwords – ‘Cross logo’, ‘X logo’, ‘X with text around logo’. Is there a certain name for this design?
Answer
There’s not really a formal name but you can find it as Crossed X logo. Or just Crossed logo but that will yield more diverse results, namely including those with religious crosses as well.
The design originally stems from New York Hard Core (NYHC), as described in this terrific article 22 Iconic Music Logos Explained
Nowadays its frequently associated with “hipster branding,” as evident by these resources:
Attribution
Source : Link , Question Author : Ralt , Answer Author : Ryan