Is there a worldwide applicable color-emotion chart?

Colors are used to represent emotions; especially in advertising.

People have even come up with color-emotion charts like this one:

color-emotion chart example

Yet, depending on the country, some colors have different meanings… in one country (eg USA) WHITE represents purity, cleanness, while it the other county (eg China) it’s the color to represent mourning.

Is there any color-emotion chart which is applicable worldwide ?


This is the coolest infographic I’ve come across that fits your description. It’s slightly unintuitive to extract information from, but it is a pretty interesting way to show the different interpretations of color in different cultures.
Color Across Cultures

Infographic via

Source : Link , Question Author : e-sushi , Answer Author : Adam Schuld

Leave a Comment