I am looking for subjective opinions on whether or not to match the capitalization of my (nascent) companies logo when writing its name in text.
Our company is called TheCoin, we are building a cryptocurrency called “THE”. Our logo design uses the name THECoin. I’ve found in written text, the form “TheCoin” feels easier on the eye – the capitalized version feels a bit shouty. However, the logo feels a bit weaker (and loses some of the meta-feel from the currency). I may be biased though as TheCoin is similar to the way we write names in programming.
Your opinion – is it better – inconsistent capitalization, stronger header, or smoother text?
This may get flagged as not a good fit here because it’s really opinion-based. But here’s my take (I’m sure there’s more to it than this, but this is what went through my head when I saw it):
When a short word is capitalized, your brain tells you that you might be looking at an anacronym. This is obviously not what you’re looking for here. I definitely favor the “TheCoin.”