I am hacking together a temporary logo for my software startup company. I have a good single-word communicative name and geometrically shaped logo. To me, the two look best when text is positioned above logo but it seems this is a little unconventional.
Here is a mockup of my idea.
Loremip +-+ +-+ | +-+ | +-----+
Can this work? Why are text-above logos so rare? The only one I’m aware of is Bank of America.
The Logo is often on the top because it’s better to remember, the first thing you see is the first to remember.
If the logo is good enough to stand alone, its irrelevant where the name stands.
This could be a benefit, if you can place the name everywhere you can change the place for every format. Beneath or above the Logo on the web and for letters it could be besides the Logo.
Source : Link , Question Author : paperjam , Answer Author : ueberkim