I am a graphic designer hoping for some legal advice. A client of mine owns a small company that makes equipment repairs solely for a larger equipment manufacturer. My client’s company name also includes this manufacturer’s name in it. For example “Location (manufacturer) repairs”.
Currently my client’s logo includes the manufactures name, font, and an image of their equipment.
They are wondering if they are legally required to have the manufacturer’s logo or at least font as part of their personal company logo. Any help or insight would be greatly appreciated.
Legally required? I’m no lawyer, but I’d say they are legally restricted from using the manufacturer’s logo in their own. It’s just bad form to use some other companies logo anywhere as “part” of another logo. And I would think there are legal issues with it because “your” company is directly piggy-backing brand recognition from the work of the manufacturer. I know if I designed a logo and saw it in use as you describe, I would absolutely bring it to the attention of my client’s legal team.
Most companies have their own, independent logo then indicate they are a licensed or authorized distributor of [manufacturer’s logo] products.