I’m doing a research for conceptual Logodesigns which should fit into a ecosystem.
I’m not sure if logosystems, ecosystems or logofamilies are the right terms.
I’m thinking about logosets like the Adobe Creative suite or the logofamily of the wikipedia foundation.
Do you know any other Logofamilies like these two examples?Thank you.
Answer
Family is a correct-ish term. There are various substitute terms available to describe branding and the many types of branding, but they all follow a general structure. The following infographic is a simple yet powerfully obvious example of some of the different types of brand sets (for want of a better term):
Taken from a report about managing brand architecture strategy when extending from B2B to B2C
Attribution
Source : Link , Question Author : KSPR , Answer Author : Dom
