I’m looking for the technical term if there is one of when brands have a sub category or sub brand and they alter their logo slightly. I’m looking for some inspiration of this online of how it’s done.
Virgin provides on example of this:
Some other example of what I mean: , Asos Curve, Violeta by Mango, Vera Wang Princess, Love
So what do you call this when a brand does this to their logo?
Answer
I would call this a “range” of their main brand or “subsidiary brands”. So Virgin’s Active range or Vera Wang’s Love range.
Attribution
Source : Link , Question Author : BoneStarr , Answer Author : SaturnsEye