Has anyone seen a study on how users react to logos that contain alive things like birds vs just geometric shapes or really anything else? I assume everyone will grow to love a mascot more then just a circle, but I need evidence.
I don’t think you can assert a matter of perception as a “law” which applies to everyone. I personally like shapes and symbols better than personifying everything – it gets a little cheesy after awhile. I think it is all about preference and execution. If you have a crappy mascot, it won’t fly. If you have a crappy geometric logo, it won’t fly either; but either one is just as viable when executed correctly.