New identity under a larger identity?

I work for a large organization as the in-house designer. We are required to follow guidelines for our identity put forth by an external design agency that they made for us 4 years ago. However now we have certain needs that weren’t considered in the guidelines. Specifically, we now have a large department that requires an identity that’s more kid and family friendly rather than the very sleek and professional identity that has been put forth. My question is, is it alright for me as the in-house designer to play off the larger identity’s elements and create a kid-friendly identity including a new logo? We can’t hire the design agency again (they initially helped us pro-bono and we have no budget) and the original agreement doesn’t say anything that covers any of this including copyright.

I saw this post but I’m not sure it really answers my question.

Any help is appreciated, thank you!


You should contact the original agency and talk about this with them. Just ask whether the original contract allows for this situation. Emphasise subtly that as you read it, you interpret things as if it does, and they might easily go along.

You might even luck out and have them do the work pro bono again. Don’t count on it, but you never know.

Even if you end up deciding to play off of their existing work (provided that your contract with them allows you to), then at least you did so with their knowledge. Should you leave them in the dark, and later they end up seeing your work play off of theirs, they might get upset and refuse to work with you altogether. Even if you happen to find some budget later on.

Source : Link , Question Author : joesmith , Answer Author : Vincent

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