I am designing a logo for a Professional Cleaning and Organising Services start up company. The client wants something clean, sparkly and shiny so to speak. I’m finding it very hard to finalise the logo and just feel I haven’t nailed it at all and I’m miles off.
I want something that represents what they want but also simple. I’ve managed to do a few but really looking for some guidance! Please if anyone can give me some feedback and suggestions on how to finish this project, I’d be so grateful.
Answer
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The little star at the start of the word is is a nice touch.
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Control the spacing between the letters. If you reduce it between some letters, the brand will look a bit more solid.
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You are relying TOO much on the outlines. When the logo is reduced in the size you have a problem.
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As you can see the additional text is NOT part of the logo. It is a description, it is a slogan or whatever, not a part of the logo.
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Reduce the number of bubbles. Imagine the dots on a dice or a domino. You can easily identify from 1-6, but more dots are confusing. If you do not know how many bubbles are in your own logo, you do not know your brand.
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Do not overlap the bubbles with the same color. As you saw on point 3 you can not use lines to differentiate the overlapping ones. Use different tones instead.
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Forget your versions 2 and 3. That is an illustration, not a logo. BUT in the case of No3. The logo is now just the word Brillance, which looks good, over an illustration that could be part of a label.
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So, if you make the word more solid, you do not rely on using that many bubbles, and plan them way better. Probably you can simply add just a couple of them. But you need to balance 3 elements: The word itself. The little star and the bubbles.
Attribution
Source : Link , Question Author : Bleuleaf , Answer Author : Rafael