“We’ve reinvented electricity supply for the digital World making it possible for any generator to sell directly to a consumer”.
“By buying electricity directly from generators, you get a better deal by going direct and you know where your electricity comes from.”
Create a connection between two simple, similar/different shapes.
I have asked a friend of mine for his opinion about this logotype (actually a complete brand identity). He pointed me to these graphics:
I have not used Gerstner as direct inspiration, but studied Swiss Graphic Design quite intensely at the University. My opinion is that Gerstner’s work is deep in my mind / subconscious. I have used an effortless square grid to design it, exactly like Gerstner did – it is the easier and natural way to do it for everyone I suppose.
The client already signed off before I recognised the similarity and he loves it.
Should I honestly tell the client what’s happening? Is it plagiarism? Or, is just connecting a square and a circle too general to be copyrighted?
Thanks for considering
My first question is either a registered trademark? My second are the companies even remotely in the same business?
Good example Obama has a campaign logo is well known and I assume is registered. A Texas Republican use a markedly similar logo in his campaign. Obviously both are in the same ‘trade’.
Once the second logo surfaced it took only 24 hours for the second logo to disappear.