I’m a professional graphic designer, new to freelancing, and I am preparing a proposal for an identity project. The project includes a logo, a business card design, and an electronic letterhead template.
I am going to transfer the copyright of the logo to the client but I’m wondering whether or not I should assign copyright of the business card design and letterhead template as well or instead provide an exclusive license?
I don’t plan to copy or reuse the design of the business cards and letterhead template for another client, but business cards and letterhead often look pretty similar and I wouldn’t want to be accused of infringement for creating a similar layout for another project.
Does anyone know what the standard practice is in this situation?
I’m in basically the same business situation you are. I would transfer the copyright of the final design for all the stationery pieces to the client upon final payment. Any unused comps, however, remain your copyright.
The brand/ID will belong to the client, and the client may use another designer to do other work with the identity, so the client should own the copyright to all their own branding (once they’ve paid you for it).
I asked a related question which may be of use to you: Copyright ownership: paid by hour vs. paid by project