A client asked me to design a signage for his shop. He didn’t have a logo. He said all he wanted was the name of his shop designed nice enough to hang outside. Now he is asking for a smaller file to use as a logo.
The signage design didn’t take long to make and he was pretty cool about everything. However, I feel that, if he was going to use it as a logo in the first place, then it should have been charged as a logo and branding project, which it wasn’t.
I have always been confused on how charging in the design world works. I’ve always been pretty casual and informal. Sometimes though things like these come up and I dont know what to do.
This question is closely releated but not a duplicate:
Copyright on free work
Similar to the linked question, you did a small job and now it’s becoming a big job. So you explain that the rules are different if he wants this as an official logo.
Briefly, a logo copyright release is exclusive and unlimited. The client is the only person or entity allowed to use the logo (other than putting it in your portfolio) and the client is allowed to use the logo in whatever method, manner, or media he chooses, including distribution, forever.
You get to charge much more for that, because you are releasing all the rights to that work, to him only. You can’t ever use that artwork or similar idea again, so you need to be compensated for that potential loss of income.
Try looking over the AIGA Standard agreement for some boilerplate wording, and adapt it as needed.