The problem with mockups for Branding/Corporate-Design applications

I would like to ask you about a problem I’m facing very often at the end of a corporate-design process.

After all corporate-design elements are approved, I usually go on with proposing some interesting branding-applications (folders, pen, office stuff) which suit well to the branding-concept.

For this purpose I could google for branding mockups, but the weird thing about mockups is, that these products do not exist. Mockups are detached from the real product. I could pick a nice pen mockup I found online, that looks quite convincing with the logo on it, but if the client says “Yeah! This is a nice pen, I want that” I’m screwed. This pen doesn’t exist. It’s just a mockup.

And it’s not just pens, its actually every branding mockup product without unified proportions.

Isn’t this weird? How do you handle this?

How do you solve this problem that mockups are detached from real products?


This is the classic problem with high fidelity prototypes. In this case, all you have to do is to use a low fidelity prototype.

In UX, we use sketchy-style wireframes for that. You can easily apply the idea to your work.

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I used a cleanly drawn pen here because I couldn’t find a free example in a different style on the quick, but I suggest that you actually use something which feels sketchier, like the drawings from here.

You may not expect that much difference, but I can tell you that clients react very differently to high fidelity and low fidelity prototypes. No matter how much you try to tell them that the high fidelity version does not exist, their gut tells them that they can have it, exactly like that one. But when faced with low fidelity, they automatically understand that there will be differences in the finished product.

Source : Link , Question Author : herrvorragend , Answer Author : rumtscho

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