I really like the look of this image but can’t figure out how to replicate it:
I understand that rounded corners were used, and then texture within the letters, but how do you get the roughened edges? My attempts at zig zag or roughen don’t make the same effect.
Chances are fairly high that those are simply fonts as they are designed. There are many “rugged” fonts which have hit the market recently…
If you are doing this manually, you most likely need to forget about any effects and start pushing and pulling anchors and handles around.
If it’s not just a font, you can use opacity masks in Illustrator. See here: Is there an easier way to distress graphics in illustrator?