A client is asking to include a tagline in the header of their website, they are a premium agency. I lean away from this because what ever I do to try to include it, seems to take away from the premium feel of the site.
Do I just need to try harder or is this an established design pattern in websites that infers the type of site just be being there?
I would love to see any links to sites that have done it well in a professional and high-end way.
This is a very subjective answer. But I’ll try.
It depends entirely on what the tagline is about.
Does it describe the work they do?
Like for example- ABC, interactive production studio.
Does it say a very unique story about the brand in an original way-
How are they using their tagline in the rest of their branding material? Do you see a pattern or thought behind it that they are trying to enforce in the web design? Sometimes they might feel that their tag-line isn’t coming across in a powerful way anywhere on the site. For example some agencies show their tagline as a big headline on their about page.
They are probably suggesting the header because they feel that it will be most visible there. But your job is to not find a reason to not put it there. Your job as a designer is to understand why they are asking you to this and then find a way to solve that problem rather than arguing why the header is not a good place. Maybe it could be a headline on your front-page or somewhere in the footer. Many possibilities. But they all begin by understanding your client’s relationship with the tagline and how to best put it across. Hope this helped.