I am a software developer, setting up a new company called
mascotto sell my services. I don’t really have design skills, but needed to make me a logo, so came up with this luck waving cat to be my mascot logo. I am hoping it’s friendly, fun and professional looking, but historically have been a bit off the mark on all counts, so wanted to check with the community what kind of reaction this logo invokes.
p.s. if this is not the right forum to ask this kind of question, can someone point me to the right place to do so?
Thanks everyone for such awersome feedback – I tried to take it all on board, and had a go at a second iteration. No colours, more considered shape, more friendly, based on hand drawn sketch.
I am not sure how to get feedback from you guys on the iteration, is this question locked for comment now it is on hold? I would love to know what folk think about cat mark two, especially with regards to original criteria: fun, friendly, professional
Ok, how about a much more geometric approach to the original idea?
I’m going to try and be as kind as I can, please be aware that I do not wish to offend you or to seem as if I’m devaluing your efforts. It is very difficult to give design advice to non-designers if they feel overly emotionally attached to their artwork. I do not know you, your personality, your emotional attachment to that image, etc.
Initial impression…. That, in my opinion, is not a “logo”. It’s a silhouette of a cat with some colors thrown in the middle. To me, it’s a rather “creepy” looking cat. The uppercase “M” may even push the perception to a “creepy squirrel” due to the apparent buckteeth conveyed by the M.
Now, reduce the artwork, as all logos should work well at small sizes….
Comes across as a black squirrel to me. The last thing I’d perceive is “friendly” or “happy” .. rather more along the lines of “death squirrel” or “halloween squirrel”.
I would suggest you scrap this and start over. There’s no repair to be made to this image in order to get it to “logo” status, even remotely. The lack of clarity, detail, and definition are all so severe that the overall design is merely poor and unsalvageable.
Be aware that a logo is the #1 most important, all encompassing, image any business will ever use. In an instant it conveys a wealth of information to any potential clients/customers.
Choosing to “do it yourself” is really not always the best option if you are serious about your business. Design isn’t “rocket science” and there are many, many things one may actually be in a position to complete themselves. However logos really can’t be some image you’ve slapped together until you are happy. There are a lot of underlying connotations which are conveyed by a logo.
I would honestly suggest hiring a designer or finding a friend/colleague with some design skills to help. Not everyone who plays basketball can be Labron James, and, well, your design skills with respect to a “logo” need some help. If a business is to be successful, they need to treat branding the same as they’d treat any product or service they provide — if the branding (logo) looks terrible, that is the exact impression you give prospective clients about your business.