I need to use an icon in a web application that will represent “Brand” as an object. The “Brand” could be “McDonalds”, “Apple”, “BMW” or any other company/brand.
What generic icon would represent “Brand” well?
Right now we use a simple star as a brand icon, but we are not quite happy with this.
I’d recommend not using a star, as stars are very often used for “favourites” lists or to mark the current content as a favourite.
It sounds like you’re trying to create something that looks like a generic brand logo, like an icon for brands and logos in general. This is tricky because you’re looking for something that is common to logos – when logos deliberately don’t look alike.
There are however some things that are common to logos you could use to make a generic mark logo-like:
®registered trademark symbol (be warned though that in some countries it is apparently illegal to use this when something has not been registered as a trademark)
- bold Helvetica text with tight kerning
- generic geometric shapes like overlapping circles
A few top of the head examples: