I’m designing a logo for an event put on by a non-profit, and I am giving them a really good deal on it as they cannot afford what it is worth. It is a cause I believe in so I would like to help them succeed.
That being said, if they decide to sell merchandise with the logo, would it be inappropriate to expect a portion?
I am thinking of granting rights to all printed and online media, but merchandising rights would be a separate licensing fee (is this how I would word it?).
Would this be alright to put in a contract? I know most logos sign over all-rights, but the client would also pay more for this clause.
Edit: the non-profit is not a charity, and receives funding and grants. They also make quite a bit of money from this event and others, as well as member fees. I am privy to their available accounts and know they can afford to pay, but they don’t understand the value of graphic design.
Also, if this question has been asked before, please send me a link. I looked and couldn’t find one.
Generally you don’t charge for royalties on logos, since a sold logo should be free of limitation. When its paid, its paid in full and the company should be free to use it anywhere. Usage limits can be set on specific artwork however, like an illustration, a photograph, a video.
After all people invest in logos so they can benefit from it, financially or otherwise. You want t-shirts and cups, you do your own non-profit and logo no offence.
Also not sure what kind of non-profit this is, but merchandise will likely not make them millionaires. A blank t-shirt may cost 5$ and a branded t-shirt 8-10$ (just an example). From those 3-4$ earned per t-shirt, they will have additional costs (printing, transport, shipping, lunch for volunteers, etc, etc). And how many t-shirts will a non-profit produce? If you really believe in this cause just let it go and let them use it.
Source : Link , Question Author : Esther , Answer Author : Lucian