I’m far from knowledgeable about fonts, and I’m dealing with a real beast;
Bookman Old Style Bold.
I’ve been looking for hours but I can’t seem to find a sans-serif that balances well with it.
I have to use Bookman for the company name on a business card, but I can choose another font for all other text.
Could anyone help me with this please, what should I be looking for in a sans-serif font to pair it with Bookman?
Additionally, because it’s for a business card it needs to be easy to read at small sizes (<9pt), so what do I need to look for in the font I choose regarding that as well?
Also, one of the reasons I chose to ask here is because I’m aware there are some typography experts from an older generation that use this site, and I’m hoping maybe one of them has already encountered this task, considering the age of Bookman.
I think a nice sans-serif, thin line font would complement the bold, thick lettering that Bookman is giving. My suggestion is Avenir LT Std, or a Century Gothic:
The large x-height is in reference to legibility usually, but it also affords a bit more space with the kearning because of the shape of the letter forms.