What should I do after sending a file to print with a typo?

After sending a booklet to print, after client approval, I noticed a typo that was my fault. The client supplied the text but in the design process it was edited and I have misspelt an email address. The client was given proofs and didn’t spot it but they haven’t received the print version, yet. I feel terrible even though the client is unaware of the issue and may never spot it, but should I email them to explain and offer a discount, or should I wait on them contacting me?

Update: I’ve contacted my client to notify them of the typo and haven’t yet heard back, but feel much better being honest with them. I offered two solutions thanks to the below answers so hopefully this will be resolved soon. Thanks for your input everyone!

Answer

You need to contact the printer immediately to see if you can make the changes, if it hasn’t finished printing.

If it’s too late, I would say you might have to bite the bullet on this one. I suppose you could play dumb and hope no one notices, but that’s a bad habit to get into and will damage your integrity.

Typos in body text are one thing, but a typo in contact information is much more critical.

Attribution
Source : Link , Question Author : Gillian , Answer Author : Manly

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