I am making a logo and it’s associated monogram for my college section and I am wondering in what situations a monogram should be used ?
My biggest concern about the monogram is that contrary to the monograms of widely known brands (such as Louis Vuitton or Channel) it isn’t something that you would know what it is about just by looking at it.
So to me, it seems logic to avoid it in any situations where it wouldn’t have the surrounding context enabling you to know what it is about… this leads me to this question : where and when should a monogram be used ? When should you avoid it ?I am also wondering if it is recommended to use the monogram next to the logo (especially since the logo is essentially composed of text) ? To me, it seems a little bit redundant and graphically unpleasant.
Thank you.
Answer
If you look into your target group I think you will find that Monograms are widely used in Universities. So, who is your college sections target group? Only people who know the name already?
You will probably find that marketing can go outward and inward, with an “official” Logo for representation and recognition towards a larger public audiece and e.g. a monogram for people associated with it.
Example:
Academic Mark This is the primary mark that embodies our academic efforts. It must be present and appear unchanged on all
communications. Properly using the Academic Mark.
Monogram The Notre Dame monogram is the University’s most recognizable logo. However, outside of Athletics, it should be used as
a graphic element, and always in connection with the academic mark.
University Seal The seal should be reserved for official University materials (e.g. diplomas or signage). Properly using the
University Seal.
Attribution
Source : Link , Question Author : adtrevor_guest , Answer Author : KMSTR